"Show us what you've got!" : building and managing strong brands in Ireland's service SMEs /

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Research has shown that entrepreneurship has a positive impact on productivity and competitiveness. In the face of the recent global downturn, the service sector remains a dominant force continuously creating a wealth of new jobs. Otherin this service sector, owner/managers are persistently building...

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Bibliographic Details
Call Number:Libro Electrónico
Main Author: Horan, Gillian
Other Authors: Tiernan, Siobhán, O'Dwyer, Michele
Format: Electronic eBook
Language:Inglés
Published: Newcastle upon Tyne : Cambridge Scholars, 2010.
Subjects:
Small business > Ireland > Management.
Branding (Marketing) > Ireland.
Petites et moyennes entreprises > Irlande > Gestion.
Stratégie de marque > Irlande.
Business strategy.
Entrepreneurship.
Management & management techniques.
BUSINESS & ECONOMICS > Small Business.
Branding (Marketing)
Small business > Management
Ireland
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