APA (7th ed.) Citation

Kunreuther, H., Pauly, M. V., & McMorrow, S. (2012). Insurance and behavioral economics: Improving decisions in the most misunderstood industry. Cambridge University Press.

Chicago Style (17th ed.) Citation

Kunreuther, Howard, Mark V. Pauly, and Stacey McMorrow. Insurance and Behavioral Economics: Improving Decisions in the Most Misunderstood Industry. Cambridge: Cambridge University Press, 2012.

MLA (8th ed.) Citation

Kunreuther, Howard, et al. Insurance and Behavioral Economics: Improving Decisions in the Most Misunderstood Industry. Cambridge University Press, 2012.

Warning: These citations may not always be 100% accurate.