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Piwik web analytics essentials /
A complete guide to tracking visitors on your web sites, ecommerce shopping carts, and apps using Piwik Web Analytics.
| Clasificación: | Libro Electrónico |
|---|---|
| Autor principal: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Birmingham :
Packt Publishing,
2012.
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| Colección: | Community experience distilled.
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| Temas: | |
| Acceso en línea: | Texto completo |
Tabla de Contenidos:
- Piwik Web Analytics Essentials; Piwik Web Analytics Essentials; Credits; About the Author; About the Reviewers; www.PacktPub.com; Support files, eBooks, discount offers and more; Why Subscribe?; Free Access for Packt account holders; Preface; What this book covers; What you need for this book; Who this book is for; Conventions; Reader feedback; Customer support; Downloading the example code; Errata; Piracy; Questions; 1. Installation and Setup; Meeting system requirements; Downloading Piwik; Downloading Piwik with SSH; Uploading to a web hosting account.
- Uploading using cPanel or other file managersUploading using FTP; Creating a database for your installation; Creating a user and database for Piwik in cPanel; Creating a user and database for Piwik with phpMyAdmin; Creating a user and database for Piwik with SSH; Using the Piwik installation wizard; Securing Piwik; Backing up Piwik; Updating Piwik; Using Piwik for high traffic websites; Dedicated server; Adding RAM; PHP caching; Nginx or lighttpd; Cron your archiving; Disabling real-time reports; Deleting old logs; Load balancers and multiple servers; Limiting tracked URLs; Summary.
- 2. Using Piwik's Interface and ReportsNavigating the Piwik interface; Using Piwik's Menus; The Sign In menu; The top bar; The main menu; Customizing the dashboard; Changing the dashboard layout; Setting a date range; Adding widgets to the dashboard; Moving and removing widgets; Finding the right report widget for the job; Visitors; Actions; Referrers; SEO; Visitor settings; Goals; Visits Summary; Live!; Reading a Piwik report; Customizing graph metrics; Managing e-mail reports; Summary; 3. Tracking Visitors with Piwik; Using the Piwik JavaScript tracking code.
- Functioning of default JavaScriptTriggering page views manually; Customizing page names; Customizing tracking URLs; Configuring Piwik's tracking cookies; Setting up download and outlink tracking; Disabling link tracking; Triggering link tracking; Downloading file extensions; The download/outlink pause timer; Using other Piwik JavaScript API methods; setRequestMethod(method); discardHashTag(bool); setCountPreRendered(bool); setDoNotTrack(bool); killFrame(); redirectFile(url); setHeartBeatTimer(minumumVisitLength, heartBeatDelay); getVisitorId(); getVisitorInfo(); Using multiple trackers.
- Using asynchronous trackingSummary; 4. Setting Up and Tracking Goals; Defining goals; Desired actions; Conversions and conversion rate; Setting up goals in Piwik; Setting up revenue tracking; Triggering conversions manually; Viewing Goals overview reports; Using goal detail reports; Analysing reports; Summary; 5. Tracking Marketing Campaigns; Tracking campaigns using URL parameters; Tracking paid searches; Using Google ValueTrack; Using Microsoft Ad Center dynamic text; Using Yahoo! Search Marketing's URL tagging; Creating campaign URLs the easy way; Tracking social media campaigns.