The springboard : how storytelling ignites action in knowledge-era organizations /

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The first book to teach storytelling as a powerful and formal discipline for organizational change and knowledge management. The book explains how organizations can use certain types of stories ("springboard" stories) to communicate new or envisioned strategies, structures, identities, goa...

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Bibliographic Details
Call Number:Libro Electrónico
Main Author: Denning, Stephen
Format: Electronic eBook
Language:Inglés
Published: Boston : Butterworth-Heinemann, ©2001.
Subjects:
Communication in organizations.
Storytelling.
Communication dans les organisations.
Art de conter.
BUSINESS & ECONOMICS > Business Communication > Meetings & Presentations.
Organisationswandel
Wissensmanagement
Erzählen
Communicatie.
Bedrijven.
Vertelkunst.
Online Access:Texto completo

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