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Moderating focus groups : a practical guide for group facilitation /
Designed specifically for the needs of the focus group moderator, this comprehensive guide covers everything from pre-session participant recruitment to post-session reporting. In addition, the author includes a wealth of advanced and new techniques, such as those for managing group dynamics, energi...
| Clasificación: | Libro Electrónico |
|---|---|
| Autor principal: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Thousand Oaks :
SAGE Publications,
©2000.
|
| Temas: | |
| Acceso en línea: | Texto completo |
MARC
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| 020 | |a 9781452251752 |q (electronic bk.) | ||
| 020 | |a 1452251754 |q (electronic bk.) | ||
| 020 | |z 0761920439 |q (hardcover ; |q alk. paper) | ||
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| 100 | 1 | |a Greenbaum, Thomas L. | |
| 245 | 1 | 0 | |a Moderating focus groups : |b a practical guide for group facilitation / |c by Thomas L. Greenbaum. |
| 260 | |a Thousand Oaks : |b SAGE Publications, |c ©2000. | ||
| 300 | |a 1 online resource (263 pages) | ||
| 336 | |a text |b txt |2 rdacontent | ||
| 337 | |a computer |b c |2 rdamedia | ||
| 338 | |a online resource |b cr |2 rdacarrier | ||
| 500 | |a Includes index. | ||
| 520 | |a Designed specifically for the needs of the focus group moderator, this comprehensive guide covers everything from pre-session participant recruitment to post-session reporting. In addition, the author includes a wealth of advanced and new techniques, such as those for managing group dynamics, energizing a tired group, projective techniques, personality association and position fixing. Extremely practical and well-written, the book includes chapter summaries and a helpful glossary. | ||
| 588 | 0 | |a Print version record. | |
| 505 | 0 | |a Introduction -- The focus group methodology -- Focus groups versus one-on-one (in-depth) interviews -- The role of the moderator -- The characteristics of a successful moderator -- Preparation for moderating -- Recruiting participants -- Pre- and post-group briefings -- The discussion guide -- External stimuli -- The moderator report -- Moderating fundamentals -- Advanced moderating techniques -- Unique moderating situations -- Moderating focus groups internationally -- Building a business moderating focus groups -- Pricing focus groups. | |
| 506 | |3 Use copy |f Restrictions unspecified |2 star |5 MiAaHDL | ||
| 533 | |a Electronic reproduction. |b [S.l.] : |c HathiTrust Digital Library, |d 2010. |5 MiAaHDL | ||
| 538 | |a Master and use copy. Digital master created according to Benchmark for Faithful Digital Reproductions of Monographs and Serials, Version 1. Digital Library Federation, December 2002. |u http://purl.oclc.org/DLF/benchrepro0212 |5 MiAaHDL | ||
| 583 | 1 | |a digitized |c 2010 |h HathiTrust Digital Library |l committed to preserve |2 pda |5 MiAaHDL | |
| 590 | |a eBooks on EBSCOhost |b EBSCO eBook Subscription Academic Collection - Worldwide | ||
| 650 | 0 | |a Focus groups. | |
| 650 | 0 | |a Social sciences |x Research. | |
| 650 | 2 | |a Focus Groups | |
| 650 | 6 | |a Entretiens focalisés. | |
| 650 | 6 | |a Sciences sociales |x Recherche. | |
| 650 | 7 | |a REFERENCE |x Research. |2 bisacsh | |
| 650 | 7 | |a Focus groups. |2 fast |0 (OCoLC)fst01715732 | |
| 650 | 7 | |a Social sciences |x Research. |2 fast |0 (OCoLC)fst01122944 | |
| 650 | 7 | |a Interviewleitfaden |2 gnd | |
| 650 | 7 | |a Empirische Sozialforschung |2 gnd | |
| 650 | 7 | |a Gruppeninterview |2 gnd | |
| 650 | 7 | |a Moderation |2 gnd | |
| 650 | 7 | |a Interview |2 gnd | |
| 650 | 1 | 7 | |a Groepsinterviews. |2 gtt |
| 650 | 7 | |a Entretiens centrés. |2 ram | |
| 650 | 7 | |a Sciences sociales |x Recherche. |2 ram | |
| 650 | 7 | |a Entretien focalisé |2 rasuqam | |
| 650 | 1 | 7 | |a Focus group. |2 rasuqam |
| 655 | 7 | |a Guide (Descripteur de forme) |2 rasuqam | |
| 776 | 0 | 8 | |i Print version: |z 9780761920434 |
| 856 | 4 | 0 | |u https://ebsco.uam.elogim.com/login.aspx?direct=true&scope=site&db=nlebk&AN=478004 |z Texto completo |
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