The soul of design : harnessing the power of plot to create extraordinary products /

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What makes the Apple iPhone cool? Bang & Olufsen and Samsung's televisions beautiful? Any of a wide variety of products and services special? The answer is not simply functionality or technology, for competitors' products are often as good. The Soul of Design explores the uncanny power...

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Détails bibliographiques
Cote:Libro Electrónico
Auteurs principaux: Devin, Lee, 1938- (Auteur), Austin, Robert D. (Robert Daniel), 1962- (Auteur)
Format: Électronique eBook
Langue:Inglés
Publié: Stanford, California : Stanford Business Books, an imprint of Stanford University Press, [2012]
Sujets:
Product design.
New products > Management.
Product management.
Creative thinking.
Conception de produit.
Produits commerciaux > Gestion.
BUSINESS & ECONOMICS > Industrial Management.
BUSINESS & ECONOMICS > Management.
BUSINESS & ECONOMICS > Management Science.
BUSINESS & ECONOMICS > Organizational Behavior.
Creative thinking
New products > Management
Product design
Product management
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