The mass marketing of politics : democracy in an age of manufactured images /

"The Mass Marketing of Politics details how marketing tactics are being used to determine public opinion, win votes, and shape public policy in the White House and Congress. The book points out the pitfalls of relying too heavily on marketing as a campaign and governance tool, and offers soluti...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Newman, Bruce I.
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Thousand Oaks : Sage Publications, ©1999.
Colección:American Ser.
Temas:
1900-1999
Political campaigns > United States.
Marketing > United States.
Presidents > United States > Election.
Democracy > United States.
Presidents > United States > Elections.
Marketing politique > États-Unis.
Présidents > États-Unis > Élections.
Démocratie > États-Unis.
Marketing > États-Unis.
POLITICAL SCIENCE > Political Process > General.
Democracy.
Marketing.
Political campaigns.
Politics and government
Presidents > Election.
Demokratie
Wahlkampf
Marketing
Politiek.
Verkiezingen.
Massamedia.
Propagande électorale > Etats-Unis.
Présidents > Etats-Unis > Election.
United States > Politics and government > 20th century.
États-Unis > Politique et gouvernement > 20e siècle.
United States.
USA
Acceso en línea:Texto completo
Tabla de Contenidos:
  • The impact of marketing on democracy
  • From party politics to mass marketing
  • The ABC's of marketing
  • The information highway
  • Strategy
  • The art of crafting an image
  • The permanent campaign
  • The solution.

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