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The mass marketing of politics : democracy in an age of manufactured images /
"The Mass Marketing of Politics details how marketing tactics are being used to determine public opinion, win votes, and shape public policy in the White House and Congress. The book points out the pitfalls of relying too heavily on marketing as a campaign and governance tool, and offers soluti...
| Clasificación: | Libro Electrónico |
|---|---|
| Autor principal: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Thousand Oaks :
Sage Publications,
©1999.
|
| Colección: | American Ser.
|
| Temas: | |
| Acceso en línea: | Texto completo |
MARC
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| 008 | 120827s1999 cau ob 001 0 eng d | ||
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| 082 | 0 | 4 | |a 324.7/2/0973 |2 22 |
| 084 | |a 89.56 |2 bcl | ||
| 049 | |a UAMI | ||
| 100 | 1 | |a Newman, Bruce I. | |
| 245 | 1 | 4 | |a The mass marketing of politics : |b democracy in an age of manufactured images / |c Bruce I. Newman. |
| 260 | |a Thousand Oaks : |b Sage Publications, |c ©1999. | ||
| 300 | |a 1 online resource (xviii, 166 pages) | ||
| 336 | |a text |b txt |2 rdacontent | ||
| 337 | |a computer |b c |2 rdamedia | ||
| 338 | |a online resource |b cr |2 rdacarrier | ||
| 490 | 1 | |a American Ser. | |
| 504 | |a Includes bibliographical references (pages 147-153) and indexes. | ||
| 505 | 0 | |a The impact of marketing on democracy -- From party politics to mass marketing -- The ABC's of marketing -- The information highway -- Strategy -- The art of crafting an image -- The permanent campaign -- The solution. | |
| 520 | 1 | |a "The Mass Marketing of Politics details how marketing tactics are being used to determine public opinion, win votes, and shape public policy in the White House and Congress. The book points out the pitfalls of relying too heavily on marketing as a campaign and governance tool, and offers solutions to fix our political system before it is too late."--Jacket | |
| 588 | 0 | |a Print version record. | |
| 506 | |3 Use copy |f Restrictions unspecified |2 star |5 MiAaHDL | ||
| 533 | |a Electronic reproduction. |b [Place of publication not identified] : |c HathiTrust Digital Library, |d 2010. |5 MiAaHDL | ||
| 538 | |a Master and use copy. Digital master created according to Benchmark for Faithful Digital Reproductions of Monographs and Serials, Version 1. Digital Library Federation, December 2002. |u http://purl.oclc.org/DLF/benchrepro0212 |5 MiAaHDL | ||
| 583 | 1 | |a digitized |c 2010 |h HathiTrust Digital Library |l committed to preserve |2 pda |5 MiAaHDL | |
| 546 | |a English. | ||
| 590 | |a eBooks on EBSCOhost |b EBSCO eBook Subscription Academic Collection - Worldwide | ||
| 650 | 0 | |a Political campaigns |z United States. | |
| 650 | 0 | |a Marketing |z United States. | |
| 650 | 0 | |a Presidents |z United States |x Election. | |
| 650 | 0 | |a Democracy |z United States. | |
| 651 | 0 | |a United States |x Politics and government |y 20th century. | |
| 650 | 0 | |a Presidents |z United States |x Elections. | |
| 650 | 6 | |a Marketing politique |z États-Unis. | |
| 650 | 6 | |a Présidents |z États-Unis |x Élections. | |
| 650 | 6 | |a Démocratie |z États-Unis. | |
| 651 | 6 | |a États-Unis |x Politique et gouvernement |y 20e siècle. | |
| 650 | 6 | |a Marketing |z États-Unis. | |
| 650 | 7 | |a POLITICAL SCIENCE |x Political Process |x General. |2 bisacsh | |
| 650 | 7 | |a Democracy. |2 fast |0 (OCoLC)fst00890077 | |
| 650 | 7 | |a Marketing. |2 fast |0 (OCoLC)fst01010167 | |
| 650 | 7 | |a Political campaigns. |2 fast |0 (OCoLC)fst01069212 | |
| 650 | 7 | |a Politics and government |2 fast |0 (OCoLC)fst01919741 | |
| 650 | 7 | |a Presidents |x Election. |2 fast |0 (OCoLC)fst01075747 | |
| 651 | 7 | |a United States. |2 fast |0 (OCoLC)fst01204155 | |
| 650 | 7 | |a Demokratie |2 gnd | |
| 650 | 7 | |a Wahlkampf |2 gnd | |
| 650 | 7 | |a Marketing |2 gnd | |
| 651 | 7 | |a USA |2 gnd | |
| 650 | 1 | 7 | |a Politiek. |2 gtt |
| 650 | 1 | 7 | |a Verkiezingen. |2 gtt |
| 650 | 1 | 7 | |a Marketing. |2 gtt |
| 650 | 1 | 7 | |a Massamedia. |2 gtt |
| 650 | 7 | |a Marketing politique |z États-Unis. |2 ram | |
| 650 | 7 | |a Propagande électorale |z Etats-Unis. |2 ram | |
| 650 | 7 | |a Présidents |z Etats-Unis |x Election. |2 ram | |
| 648 | 7 | |a 1900-1999 |2 fast | |
| 776 | 0 | 8 | |i Print version: |a Newman, Bruce I. |t Mass marketing of politics. |d Thousand Oaks : Sage Publications, ©1999 |z 0761909583 |w (DLC) 99006266 |w (OCoLC)40996007 |
| 830 | 0 | |a American Ser. | |
| 856 | 4 | 0 | |u https://ebsco.uam.elogim.com/login.aspx?direct=true&scope=site&db=nlebk&AN=474676 |z Texto completo |
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