Media research techniques /

"Arthur Asa Berger's essential guide to undertaking applied or practical research in media studies is designed to provide introductory techniques that allow students to engage immediately in their own research projects. In so doing, students learn various ways of conducting communication r...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Berger, Arthur Asa, 1933- (Autor)
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Thousand Oaks, Calif. : SAGE Publications Inc., [1998]
Edición:Second edition.
Temas:
Mass media > Research > Methodology.
Médias > Recherche > Méthodologie.
SOCIAL SCIENCE > Media Studies.
Mass media > Research > Methodology
Communicatiewetenschap.
Onderzoeksmethoden.
Mass media > Research > Methodology
Electronic books.
Textbooks
Acceso en línea:Texto completo
Tabla de Contenidos:
  • Guided research projects
  • Research logs
  • Content analysis: newspaper comics pages
  • Survey interviews: media utilization
  • Social roles: television soap opera characters
  • Depth interviews: favorite singers and records
  • Rhetorical analysis: magazine advertisments
  • Library research: audiences of radio talk shows
  • Focus groups: reasons for attending films
  • Experiments: humor
  • Participant observation: video game players
  • Historical research: images of shopping malls in the popular press
  • Comparative analysis: images of Disneyland (and Disney World) in the American popular and scholarly press
  • Writing with style
  • Avoiding common writing errors
  • Avoiding common reasoning errors
  • Writing a research report
  • References
  • Name index
  • Subject index
  • About the author.

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