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Media research techniques /
"Arthur Asa Berger's essential guide to undertaking applied or practical research in media studies is designed to provide introductory techniques that allow students to engage immediately in their own research projects. In so doing, students learn various ways of conducting communication r...
| Clasificación: | Libro Electrónico |
|---|---|
| Autor principal: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Thousand Oaks, Calif. :
SAGE Publications Inc.,
[1998]
|
| Edición: | Second edition. |
| Temas: | |
| Acceso en línea: | Texto completo |
MARC
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| 100 | 1 | |a Berger, Arthur Asa, |d 1933- |e author. | |
| 245 | 1 | 0 | |a Media research techniques / |c Arthur Asa Berger. |
| 250 | |a Second edition. | ||
| 264 | 1 | |a Thousand Oaks, Calif. : |b SAGE Publications Inc., |c [1998] | |
| 264 | 4 | |c ©1998 | |
| 300 | |a 1 online resource (viii, 175 pages) : |b illustrations | ||
| 336 | |a text |b txt |2 rdacontent | ||
| 337 | |a computer |b c |2 rdamedia | ||
| 338 | |a online resource |b cr |2 rdacarrier | ||
| 504 | |a Includes bibliographical references and indexes. | ||
| 505 | 0 | |a Guided research projects -- Research logs -- Content analysis: newspaper comics pages -- Survey interviews: media utilization -- Social roles: television soap opera characters -- Depth interviews: favorite singers and records -- Rhetorical analysis: magazine advertisments -- Library research: audiences of radio talk shows -- Focus groups: reasons for attending films -- Experiments: humor -- Participant observation: video game players -- Historical research: images of shopping malls in the popular press -- Comparative analysis: images of Disneyland (and Disney World) in the American popular and scholarly press -- Writing with style -- Avoiding common writing errors -- Avoiding common reasoning errors -- Writing a research report -- References -- Name index -- Subject index -- About the author. | |
| 520 | |a "Arthur Asa Berger's essential guide to undertaking applied or practical research in media studies is designed to provide introductory techniques that allow students to engage immediately in their own research projects. In so doing, students learn various ways of conducting communication research both in theory and practice. In response to suggestions from users of the First Edition, Berger has added new chapters in each of the following areas: experimentation, historical research, comparative research and participant observation"--Publisher's description. | ||
| 588 | 0 | |a Online resource; title from electronic title page (ProQuest Ebook Central, viewed January 10, 2018). | |
| 506 | |3 Use copy |f Restrictions unspecified |2 star |5 MiAaHDL | ||
| 533 | |a Electronic reproduction. |b [S.l.] : |c HathiTrust Digital Library, |d 2010. |5 MiAaHDL | ||
| 538 | |a Master and use copy. Digital master created according to Benchmark for Faithful Digital Reproductions of Monographs and Serials, Version 1. Digital Library Federation, December 2002. |u http://purl.oclc.org/DLF/benchrepro0212 |5 MiAaHDL | ||
| 583 | 1 | |a digitized |c 2010 |h HathiTrust Digital Library |l committed to preserve |2 pda |5 MiAaHDL | |
| 506 | 1 | |a Legal Deposit; |c Only available on premises controlled by the deposit library and to one user at any one time; |e The Legal Deposit Libraries (Non-Print Works) Regulations (UK). |5 WlAbNL | |
| 540 | |a Restricted: Printing from this resource is governed by The Legal Deposit Libraries (Non-Print Works) Regulations (UK) and UK copyright law currently in force. |5 WlAbNL | ||
| 590 | |a eBooks on EBSCOhost |b EBSCO eBook Subscription Academic Collection - Worldwide | ||
| 650 | 0 | |a Mass media |x Research |x Methodology. | |
| 650 | 6 | |a Médias |x Recherche |x Méthodologie. | |
| 650 | 7 | |a SOCIAL SCIENCE |x Media Studies. |2 bisacsh | |
| 650 | 7 | |a Mass media |x Research |x Methodology |2 fast | |
| 650 | 1 | 7 | |a Communicatiewetenschap. |2 gtt |
| 650 | 1 | 7 | |a Onderzoeksmethoden. |2 gtt |
| 653 | |a Mass media -- Research -- Methodology | ||
| 655 | 0 | |a Electronic books. | |
| 655 | 7 | |a Textbooks |2 fast | |
| 776 | 0 | 8 | |i Print version: |a Berger, Arthur Asa, 1933- |t Media research techniques. |b 2nd ed. |d Thousand Oaks : Sage Publications, ©1998 |z 0761915362 |w (DLC) 97045406 |w (OCoLC)38061524 |
| 856 | 4 | 0 | |u https://ebsco.uam.elogim.com/login.aspx?direct=true&scope=site&db=nlebk&AN=473779 |z Texto completo |
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