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Advertising to children : concepts and controversies /

Advertising to Children stimulates and informs the debate on the ethics and effectiveness of marketing to children. The research tackles a wide range of issues including smoking and alcohol consumption.

Détails bibliographiques
Cote:Libro Electrónico
Autres auteurs: Macklin, M. Carole, Carlson, Les
Format: Électronique eBook
Langue:Inglés
Publié: Thousand Oaks, Calif. : Sage Publications, ©1999.
Sujets:
Accès en ligne:Texto completo