Advertising to children : concepts and controversies /

Advertising to Children stimulates and informs the debate on the ethics and effectiveness of marketing to children. The research tackles a wide range of issues including smoking and alcohol consumption.

Bibliographic Details
Call Number:Libro Electrónico
Other Authors: Macklin, M. Carole, Carlson, Les
Format: Electronic eBook
Language:Inglés
Published: Thousand Oaks, Calif. : Sage Publications, ©1999.
Subjects:
Television advertising and children > United States.
Advertising and children > United States.
Publicité télévisée et enfants > États-Unis.
Publicité et enfants > États-Unis.
SOCIAL SCIENCE > Media Studies.
Advertising and children.
Television advertising and children.
Reclame.
Kinderen.
Publicité télévisée > États-Unis.
United States.
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