Managing external relations in schools and colleges /

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Based upon empirical research evidence, the contributors to this resource show how good management of external relations in schools and colleges, can produce productive and supportive relationships with the rest of the community.

Detalles Bibliográficos
Clasificación:Libro Electrónico
Otros Autores: Lumby, Jacky, Foskett, Nicholas, 1955-
Formato: Electrónico eBook
Idioma:Inglés
Publicado: London : Thousand Oaks, Calif. : Paul Chapman ; SAGE Publications, 1999.
Colección:Educational management, research and practice.
Temas:
Community and school > Great Britain.
Community and college > Great Britain.
Schools > Public relations > Great Britain.
Universities and colleges > Public relations > Great Britain.
Relations école-collectivité > Grande-Bretagne.
Relations université-collectivité > Grande-Bretagne.
Écoles > Relations publiques > Grande-Bretagne.
Universités > Relations publiques > Grande-Bretagne.
81.45 educational administration.
EDUCATION > Teaching Methods & Materials > General.
Community and college.
Community and school.
Schools > Public relations.
Universities and colleges > Public relations.
Aufsatzsammlung
Öffentlichkeitsarbeit
College
Public relations.
Onderwijs.
Schule.
Great Britain.
Acceso en línea:Texto completo
Tabla de Contenidos:
  • Cover; Contents; Series Editor's Foreword; Preface; Notes on Contributors; Glossary of Terms; Section I
  • Setting the Context; Chapter 1
  • The Vanishing Boundaries: The Importance of Effective External Relations; Chapter 2
  • Accountability in Education Systems: Centralising and Decentralising Pressures; Chapter 3
  • Strategy, External Relations and Marketing; Chapter 4
  • Partnerships, Alliances and Competition: Defining the Field; Section II
  • Relating to Stakeholders; Chapter 5
  • Schools and the State; Chapter 6
  • The State and Colleges
  • Chapter 7
  • Working with Governors: A Bridge to the Community?Chapter 8
  • Managing Relationships between Schools and Parents; Chapter 9
  • Colleges and Customers; Chapter 10
  • Collaboration between Schools; Chapter 11
  • Working with Employers and Business; Section III
  • A Strategic Approach to External Relations; Chapter 12
  • Finding Your Place: Sensing the External Environment; Chapter 13
  • Achieving Responsiveness; Chapter 14
  • Communicating the Organisation; Index

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