Marketplace Lifestyles in an Age of Social Media : Theory and Methods /

Show other versions (1)

Lifestyle is an important concept in advertising and applied marketing research, although casual use of the term has rendered it suspect among scholars. This book approaches the concept of lifestyle from a current scholarly perspective, and subjects it to rigorous theoretical standards with an integ...

Full description

Bibliographic Details
Call Number:Libro Electrónico
Main Author: Kahle, Lynn R.
Other Authors: Valette-Florence, Pierre
Format: Electronic eBook
Language:Inglés
Published: Armonk, N.Y. : M.E. Sharpe, 2011.
Subjects:
Lifestyles > Psychological aspects.
Imagery (Psychology)
Internet marketing.
Social media.
Imagery, Psychotherapy
Social Media
Style de vie > Aspect psychologique.
Imagerie (Psychologie)
Marketing sur Internet.
Médias sociaux.
imagery.
social media.
BUSINESS & ECONOMICS > Marketing > Research.
Internet marketing
Lifestyles > Psychological aspects
Social media
Online Access:Texto completo
Table of Contents:
  • Origins and definitions
  • Methodological approaches centered on values
  • Traditional approaches focusing on attitudes and activities
  • French approaches
  • The analysis of products, goods, and services purchased by the consumer
  • Fields of application of lifestyles
  • New methodological and conceptual proposals
  • Social media and a theory and method for future research
  • General conclusions.

Similar Items