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Marketing fashion /
'Marketing Fashion' is a practical guide to the fundamental principles of marketing and branding, from catwalk to price calculation, developing brand identity to creating a customer profile. It explains key theoretical concepts, and illustrates how they are applied within the global fashio...
| Call Number: | Libro Electrónico |
|---|---|
| Main Author: | |
| Format: | Electronic eBook |
| Language: | Inglés |
| Published: |
London :
Laurence King Pub.,
2011.
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| Series: | Portfolio (Laurence King Publishing)
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| Subjects: | |
| Online Access: | Texto completo |