Rating the audience : the business of media /

"Knowing, measuring and understanding media audiences have become a multi-billion dollar business. But the convention that underpins that business, audience ratings, is in crisis. Rating the Audience is the first book to show why and how audience ratings research became a convention, an agreeme...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Balnaves, Mark
Otros Autores: O'Regan, Tom, Goldsmith, Ben, 1967-
Formato: Electrónico eBook
Idioma:Inglés
Publicado: London ; New York, N.Y. : Bloomsbury Academic, 2011.
Temas:
Mass media > Ratings and rankings.
Mass media > Audiences.
Médias > Classement.
Médias > Publics.
SOCIAL SCIENCE > Media Studies.
Acceso en línea:Texto completo
Tabla de Contenidos:
  • Why the Ratings Are Important
  • The Convention
  • The Panel and the Survey
  • The Audit
  • The Technologies of Counting
  • The Ratings Provider
  • The Networks (and Other Media Providers)
  • Advertisers and Media Planners
  • The Audience
  • The Critics
  • The Future of Ratings.

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