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Understanding sponsored search : core elements of keyword advertising /
"This book addresses the underlying foundational elements, both theoretical and methodological, of sponsored search. As such, the contents are less affected by the ever-changing implementation aspects of technology. Rather than focusing on the how, this book examines what causes the how. Why do...
| Cote: | Libro Electrónico |
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| Auteur principal: | |
| Format: | Électronique eBook |
| Langue: | Inglés |
| Publié: |
Cambridge ; New York :
Cambridge University Press,
©2011.
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| Sujets: | |
| Accès en ligne: | Texto completo |