Damage control : the essential lessons of crisis management /

No one knows this better than Eric Dezenhall and John Weber, who help companies, politicians, and celebrities get out of various kinds of trouble. In this brutally honest and eye-opening guide, they take you behind the scenes of some of the biggest public relations successes?and debacles?of modern b...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Dezenhall, Eric
Otros Autores: Weber, John Pitman, 1942-
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Westport, Conn. : Prospecta Press, 2011.
Edición:New, rev. pbk. ed.
Temas:
Crisis management > United States.
Public relations > United States.
Gestion de crise > États-Unis.
Relations publiques > États-Unis.
BUSINESS & ECONOMICS > Corporate Governance.
BUSINESS & ECONOMICS > Leadership.
BUSINESS & ECONOMICS > Organizational Development.
BUSINESS & ECONOMICS > Workplace Culture.
SOCIAL SCIENCE > Violence in Society.
Crisis management
Public relations
United States
Acceso en línea:Texto completo
Descripción
Sumario:No one knows this better than Eric Dezenhall and John Weber, who help companies, politicians, and celebrities get out of various kinds of trouble. In this brutally honest and eye-opening guide, they take you behind the scenes of some of the biggest public relations successes?and debacles?of modern business, politics, and entertainment. You'll discover:? Why the 1982 Tylenol cyanide-poisoning case is always cited as the best model for damage control, when in fact it has no relevance to the typical corporate crisis.? Why Audi never fully recovered from driver accusations of?sudd.
Descripción Física:1 online resource (xii, 239 pages)
ISBN:9781935212256
1935212257

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