Television advertising and televangelism : discourse analysis of persuasive language /

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The research reported in this volume attempts to refine our understanding of persuasive messages of television advertising by studying the role of language in persuasion in two ways. First, it comprises an attempt to refine our understanding of how language might function in persuasion by examining...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Schmidt, Rosemarie
Otros Autores: Kess, Joseph F.
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Amsterdam ; Philadelphia : J. Benjamins Pub. Co., 1986.
Colección:Pragmatics & beyond ; VII:5.
Temas:
Persuasion (Rhetoric)
Television advertising > Language.
Television in religion.
Evangelistic work > Language.
Persuasion (Rhétorique)
Publicité télévisée > Langage.
Évangélisation > Langage.
Télévision dans la religion.
LANGUAGE ARTS & DISCIPLINES > Communication Studies.
LANGUAGE ARTS & DISCIPLINES > Speech.
Predigt
Rhetorik
Werbesendung
Fernsehsendung
Religion
Fernsehsprache
Sprache
Werbesprache
Fernsehen
Télévision et religion.
Évangélistes (prédicateurs protestants)
Stil.
Acceso en línea:Texto completo
Tabla de Contenidos:
  • TELEVISION ADVERTISING AND TELEVANGELISM DISCOURSE ANALYSIS OF PERSUASIVE LANGUAGE; Editorial page; Title page; Copyright page; Table of contents; 1. INTRODUCTION; 2. THE LANGUAGE OF PERSUASION; 3. THE LANGUAGE OF TELEVANGELISM; 4. RESULTS AND DISCUSSION; 5. SUMMARY AND CONCLUSIONS; FOOTNOTES; APPENDICES; A.H.P. GRICE'S PRINCIPLES OF CONVERSATION; B. TRANSCRIPTS OF PROMOTIONAL SEGMENTS; REFERENCES; The series PRAGMATICS & BEYOND series.

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