APA (7th ed.) Citation

Schmidt, R., & Kess, J. F. (1986). Television advertising and televangelism: Discourse analysis of persuasive language. J. Benjamins Pub. Co..

Chicago Style (17th ed.) Citation

Schmidt, Rosemarie, and Joseph F. Kess. Television Advertising and Televangelism: Discourse Analysis of Persuasive Language. Amsterdam ; Philadelphia: J. Benjamins Pub. Co., 1986.

MLA (8th ed.) Citation

Schmidt, Rosemarie, and Joseph F. Kess. Television Advertising and Televangelism: Discourse Analysis of Persuasive Language. J. Benjamins Pub. Co., 1986.