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Escalation in decision-making : behavioural economics in business /
When a venture seems to be faltering, do you persist and hope that things will get better or do you cut your losses? Rich in case studies involving real business decisions and dilemmas, Escalation in Decision-Making reveals why social scientists believe that owners may not respond rationally to such...
| Cote: | Libro Electrónico |
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| Auteur principal: | |
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| Format: | Électronique eBook |
| Langue: | Inglés |
| Publié: |
Farnham ; Burlington, Vt. :
Gower,
©2011.
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| Accès en ligne: | Texto completo |
| Résumé: | When a venture seems to be faltering, do you persist and hope that things will get better or do you cut your losses? Rich in case studies involving real business decisions and dilemmas, Escalation in Decision-Making reveals why social scientists believe that owners may not respond rationally to such predicaments. Instead of exiting when the odds are clearly stacked against them, they re-invest and end up compounding their losses - a phenomenon known as escalation of commitment. Escalation in Decision Making is widely relevant to practitioners such as project managers in large organizations and. |
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| Description matérielle: | 1 online resource (165 pages) |
| Bibliographie: | Includes bibliographical references and index. |
| ISBN: | 9781409402374 1409402371 1317141709 9781317141709 1317141695 9781317141693 9786613047564 6613047562 |