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The PR practitioner's desktop guide /
Essential for anyone involved in the public relations function for any type of organisation. It is jargon free, easy to read and accessible.
| Clasificación: | Libro Electrónico |
|---|---|
| Autor principal: | |
| Otros Autores: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
London :
Thorogood,
2009.
|
| Edición: | 2nd ed. |
| Colección: | Thorogood special briefing.
|
| Temas: | |
| Acceso en línea: | Texto completo |
MARC
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|---|---|---|---|
| 001 | EBSCO_ocn712990155 | ||
| 003 | OCoLC | ||
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| 008 | 100717s2009 enk obf 000 0 eng d | ||
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| 016 | 7 | |a 015245924 |2 Uk | |
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| 020 | |a 9781854187284 |q (electronic bk.) | ||
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| 100 | 1 | |a Black, Caroline, |d 1956- | |
| 245 | 1 | 4 | |a The PR practitioner's desktop guide / |c Caroline Black. |
| 250 | |a 2nd ed. | ||
| 260 | |a London : |b Thorogood, |c 2009. | ||
| 300 | |a 1 online resource (xii, 361 pages). | ||
| 336 | |a text |b txt |2 rdacontent | ||
| 337 | |a computer |b c |2 rdamedia | ||
| 338 | |a online resource |b cr |2 rdacarrier | ||
| 490 | 1 | |a A Thorogood special briefing | |
| 504 | |a Includes bibliographical references. | ||
| 588 | 0 | |a Print version record. | |
| 505 | 0 | |a About the author; Icons; Preface; Contents; Introduction; 1. Communications and public relations; 2. A short history of communications and public relations; 3. The professional communicator; 4. Ethics, standards of conduct for professional communicators; 5. Planning communications campaigns; 6. Working with the media; 7. Communications and social media; 8. Writing for communicators; 9. Managing the PR function; 10. Public relations and the marketing mix; 11. Other tactics for communications campaigns; 12. Event management; 13. Public relations specialisms; 14. Public affairs | |
| 505 | 8 | |a 15. Using visuals in communications campaigns16. International public relations; 17. Issues and crisis management; Appendix 1; Appendix 2; Appendix 3; Other titles from Thorogood;. | |
| 520 | |a Essential for anyone involved in the public relations function for any type of organisation. It is jargon free, easy to read and accessible. | ||
| 590 | |a eBooks on EBSCOhost |b EBSCO eBook Subscription Academic Collection - Worldwide | ||
| 650 | 0 | |a Public relations |v Handbooks, manuals, etc. | |
| 650 | 0 | |a Industrial publicity |v Handbooks, manuals, etc. | |
| 650 | 6 | |a Relations publiques |v Guides, manuels, etc. | |
| 650 | 6 | |a Publicité industrielle |v Guides, manuels, etc. | |
| 650 | 7 | |a BUSINESS & ECONOMICS |x Public Relations. |2 bisacsh | |
| 650 | 7 | |a Industrial publicity. |2 fast |0 (OCoLC)fst00971598 | |
| 650 | 7 | |a Public relations. |2 fast |0 (OCoLC)fst01082892 | |
| 655 | 7 | |a Handbooks and manuals. |2 fast |0 (OCoLC)fst01423877 | |
| 700 | 1 | |a Lauren, Graham. | |
| 776 | 0 | 8 | |i Print version: |a Black, Caroline, BA. |t PR practitioner's desktop guide. |b 2nd ed. |d London : Thorogood, 2009 |z 9781854186140 |w (OCoLC)277204333 |
| 830 | 0 | |a Thorogood special briefing. | |
| 856 | 4 | 0 | |u https://ebsco.uam.elogim.com/login.aspx?direct=true&scope=site&db=nlebk&AN=322137 |z Texto completo |
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