Corporate community involvement : the definitive guide to maximizing your business' societal engagement /

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Building on the authors'' own extensive global experience at Nokia and EON, as well as the experience of many other experts in the field, this book offers a how to roadmap for managers on the comprehensive implementation of strategic Community Involvement inside their companies.

Detalles Bibliográficos
Clasificación:Libro Electrónico
Autores principales: Lakin, Nick, Scheubel, Veronica (Autor)
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Sheffield, U.K. : Stanford, Calif. : Greenleaf Pub. ; Stanford University Press, ©2010.
Temas:
Social responsibility of business.
Corporations > Public relations > Management.
Strategic planning.
Industrial management > Social aspects.
Entreprises > Responsabilité sociale.
Sociétés > Relations publiques > Gestion.
Planification stratégique.
Gestion d'entreprise > Aspect social.
BUSINESS & ECONOMICS > Industrial Management.
BUSINESS & ECONOMICS > Management.
BUSINESS & ECONOMICS > Management Science.
BUSINESS & ECONOMICS > Organizational Behavior.
Acceso en línea:Texto completo
Descripción
Sumario:Building on the authors'' own extensive global experience at Nokia and EON, as well as the experience of many other experts in the field, this book offers a how to roadmap for managers on the comprehensive implementation of strategic Community Involvement inside their companies.
Descripción Física:1 online resource (viii, 269 pages) : illustrations
Bibliografía:Includes bibliographical references and index.
ISBN:9781907643132
1907643133
1351279041
9781351279048
1351279033
9781351279031

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