Crowd surfing : surviving and thriving in the age of consumer empowerment /

Welcome to the world of the crowd surfer: a world in which a new generation of business and political leaders has learned how to harness the energy, ideas and enthusiasm of today's empowered consumers. The authors explore the lessons we can all learn from corporate and political crowd surfers....

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Détails bibliographiques
Cote:Libro Electrónico
Auteur principal: Thomas, Martin, 1964 July 2-
Autres auteurs: Brain, David
Format: Électronique eBook
Langue:Inglés
Publié: London : A. & C. Black, 2008.
Sujets:
Relationship marketing.
Consumer behavior.
Consumers > Psychology.
Marketing relationnel.
Consommateurs > Comportement.
Sales & marketing management.
BUSINESS & ECONOMICS > Industrial Management.
BUSINESS & ECONOMICS > Management.
BUSINESS & ECONOMICS > Management Science.
BUSINESS & ECONOMICS > Organizational Behavior.
Consumer behavior
Consumers > Psychology
Relationship marketing
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