The new multinationals : Spanish firms in a global context /

"A new breed of multinational companies is reshaping competition in global industries. For most of the 19th and 20th centuries, multinational firms came from the most technologically advanced countries in the world. Over the last two decades, however, new multinational firms from upper-middle-i...

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Bibliographic Details
Call Number:Libro Electrónico
Main Author: Guillén, Mauro F.
Other Authors: García-Canal, Esteban
Format: Electronic eBook
Language:Inglés
Published: Cambridge, UK ; New York : Cambridge University Press, 2010.
Subjects:
International business enterprises > Spain.
Entreprises multinationales > Espagne.
BUSINESS & ECONOMICS > Industries > General.
International business enterprises
International economic relations
Multinationales Unternehmen
Spain > Foreign economic relations.
Spain
Spanien
Electronic resource
Online Access:Texto completo
Table of Contents:
  • 1. The new multinationals
  • 2. Traditional and new multinationals
  • 3. Diversification and vertical integration in traditional industries
  • 4. Market access and technology in durable consumer goods
  • 5. Serving global customers in producer goods
  • 6. Learning by doing in infrastructure and financial services
  • 7. Competing in hard and soft services
  • 8. The new multinational as a type of firm.

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