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Best customers : demographics of consumer demand /

Analyzes household spending on numerous products and services by age, income, household type, race and Hispanic origin, region of residence, and educational attainment of householder. Identifies which households spend the most on a product or service (the best customers) and which control the larges...

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Détails bibliographiques
Cote:Libro Electrónico
Collectivité auteur: New Strategist Publications, Inc
Format: Électronique eBook
Langue:Inglés
Publié: Ithaca, N.Y. : New Strategist Publications, ©2010.
Édition:7th ed.
Sujets:
Accès en ligne:Texto completo
Table des matières:
  • ch 1. Alcoholic beverages
  • ch 2. Apparel
  • ch 3. Computers
  • ch 4. Education
  • ch 5. Entertainment
  • ch 6. Financial products and services
  • ch 7. Furnishings and equipment
  • ch 8. Gifts for people in other households
  • ch 9. Groceries
  • ch 10. Health care
  • ch 11. Household services
  • ch 12. Housekeeping supplies
  • ch 13. Personal care
  • ch 14. Reading material
  • ch 15. Restaurants and carry-outs
  • ch 16. Shelter
  • ch 17. Telephone
  • ch 18. Tobacco products
  • ch 19. Transportation
  • ch 20. Travel
  • ch 21. Utilities.