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Global brands : the evolution of multinationals in alcoholic beverages /
In a world focused on science and new technology, brands help to explain why several of the world's multinational corporations have little to do with either. Rather they are old firms with little critical investment in patents or copyrights. For these firms, the critical intellectual property i...
| Cote: | Libro Electrónico |
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| Auteur principal: | |
| Format: | Électronique eBook |
| Langue: | Inglés |
| Publié: |
Cambridge ; New York :
Cambridge University Press,
2007.
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| Collection: | Cambridge studies in the emergence of global enterprise.
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| Sujets: | |
| Accès en ligne: | Texto completo |