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The twenty-first-century media industry : economic and managerial implications in the age of new media /
""The Twenty-First-Century Media Industry is well worth reading not only for its broad scope but also for the timeliness of the chapters. Readers will come away with a clear conceptual map of the changing media landscape as well as a detailed understanding of the challenges of the years ah...
| Clasificación: | Libro Electrónico |
|---|---|
| Otros Autores: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Lanham, Md. :
Lexington Books,
©2010.
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| Colección: | Studies in new media.
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| Temas: | |
| Acceso en línea: | Texto completo |
Tabla de Contenidos:
- Change: technology, economic implications, and consumer behaviors. New media: new technology, new ideas or new headaches / Suzy Smith and John Allen Hendricks
- Media management: the changing media industry and adaptability / Mary Jackson Pitts and Lily Zeng
- DVRs and the empowered audience: a transformative new media technology takes off / James R. Walker and Robert Bellamy
- The obstinate audience revisited: the decline of network advertising / Douglas A. Ferguson
- Going viral: mass media meets innovation / Joan Van Tassel
- Implications of new media technologies. The first domino: the recorded music industry and new technology / Robert Bellamy and Robert Gross
- Changes and challenges in the print industry: the new landscape of the print media / Steven Phipps
- Challenges and opportunities, new models, and the emergence of the next newsroom / Jen McClure
- Broadcast and cable on the third screen: moving television content to mobile devices / Jennifer Meadows
- How to reach the masses: broadcasters' uses of the Internet and cell phones / Maria Williams-Hawkins
- Making money with mobile / Maria Williams-Hawkins
- Cinema in the age of RWX culture / Alexander Cohen
- Local market radio: programming and operations in a new media world / Tony R. DeMars.