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Creating better futures : scenario planning as a tool for a better tomorrow /
As a founder and managing director of Global Business Network, James Ogilvy helped develop the technique of scenario planning, which has become an integral part of strategic thinking in both business and government. Now Ogilvy shows how we can use this cutting-edge method for social change in our ow...
| Clasificación: | Libro Electrónico |
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| Autor principal: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
New York, N.Y. :
Oxford University Press,
2002.
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| Temas: | |
| Acceso en línea: | Texto completo |
| Sumario: | As a founder and managing director of Global Business Network, James Ogilvy helped develop the technique of scenario planning, which has become an integral part of strategic thinking in both business and government. Now Ogilvy shows how we can use this cutting-edge method for social change in our own neighborhoods. In Creating Better Futures, Ogilvy presents a profound new vision of how the world is changing--and how it can be changed for the better. Ogilvy argues that self-defined communities, rather than individuals or governments, have become the primary agents for social change. Towns, prof. |
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| Descripción Física: | 1 online resource (xvi, 238 pages) |
| Bibliografía: | Includes bibliographical references (pages 225-233) and index. |
| ISBN: | 9780199760879 019976087X |