Cases in marketing /

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These cases highlight marketing issues in contexts characterised by diversity of markets, competitors and consumers. Some draw on students' ability to think about broad strategic issues, others on their analytical skills in dealing with tactical issues.

Detalles Bibliográficos
Clasificación:Libro Electrónico
Otros Autores: Larsen, Hanne Hartvig, 1945-
Formato: Electrónico eBook
Idioma:Inglés
Publicado: London ; Thousand Oaks, Calif. : Sage Publications, 1997.
Colección:European management series.
Temas:
Marketing > Europe > Case studies.
Marketing > Europe > Management > Case studies.
Marketing > Europe > Études de cas.
Marketing > Europe > Gestion > Études de cas.
BUSINESS & ECONOMICS > Commerce.
Marketing
Marketing > Management
Marketing.
Marketing > Cas, Études de.
Europe
Case studies
Case studies.
Études de cas.
Acceso en línea:Texto completo
Descripción
Sumario:These cases highlight marketing issues in contexts characterised by diversity of markets, competitors and consumers. Some draw on students' ability to think about broad strategic issues, others on their analytical skills in dealing with tactical issues.
Descripción Física:1 online resource (xi, 205 pages) : illustrations
Bibliografía:Includes bibliographical references.
ISBN:9780857026224
0857026224
9781446280065
1446280063
Acceso:Legal Deposit;

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