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Shipping strategy : innovating for success /
The shipping industry has an impact on each and every one of us every day. Ships transport the food we eat, the clothes we wear, the cars we drive, the materials used to build our homes, and the fuel that heats them. Yet traditional shipping companies - ones that combine various aspects of shipping...
| Cote: | Libro Electrónico |
|---|---|
| Auteur principal: | |
| Format: | Électronique eBook |
| Langue: | Inglés |
| Publié: |
Cambridge :
Cambridge University Press,
2009.
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| Sujets: | |
| Accès en ligne: | Texto completo |
Table des matières:
- pt. 1. World shipping : the context
- pt. 2. Strategic archetypes in shipping
- pt. 3. The firm's portfolio strategy
- pt. 4. In conclusion.