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The Obama victory : how media, money, and message shaped the 2008 election /
Barack Obama's stunning victory in the 2008 presidential election will go down as one of the more pivotal in American history. Given America's legacy of racism, how could a relatively untested first-term senator with an African father defeat some of the giants of American politics? In The...
| Clasificación: | Libro Electrónico |
|---|---|
| Autores principales: | , , |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Oxford ; New York :
Oxford University Press,
2010.
|
| Colección: | ACLS Humanities E-Book (Series)
Online access with JISC subscription agreement: ACLS Humanities E-Books. |
| Temas: | |
| Acceso en línea: | Texto completo |
MARC
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| 100 | 1 | |a Kenski, Kate, |e author. | |
| 245 | 1 | 4 | |a The Obama victory : |b how media, money, and message shaped the 2008 election / |c Kate Kenski, Bruce W. Hardy, Kathleen Hall Jamieson. |
| 260 | |a Oxford ; |a New York : |b Oxford University Press, |c 2010. | ||
| 300 | |a 1 online resource (viii, 378 pages) : |b illustrations, map | ||
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| 504 | |a Includes bibliographical references and index. | ||
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| 505 | 0 | |a The economy and the unpopular incumbent -- McSame versus the tax-and-spend liberal -- McCain: out of touch/too old -- Obama: not ready to lead -- Period one:McCain gains energy (June 7-August 22) -- Period two: impact of the vice presidential selections and conventions (August 23-September 9) -- The impact of Sarah Palin and Joseph Biden -- Period three: the campaigns confront the economic collapse (September 10-October 14) -- Period four: the McCain surge (October 15-28) -- Period five: be very, very afraid/be reassured (October 29-November 4) -- Absentee and early voting in the 2008 campaign -- Spending differences and the role of microtargeting -- The effect of messages. | |
| 506 | |a Access restricted to Ryerson students, faculty and staff. |5 CaOTR | ||
| 520 | |a Barack Obama's stunning victory in the 2008 presidential election will go down as one of the more pivotal in American history. Given America's legacy of racism, how could a relatively untested first-term senator with an African father defeat some of the giants of American politics? In The Obama Victory, Kate Kenski, Bruce Hardy, and Kathleen Hall Jamieson draw upon the best voter data available, The National Annenberg Election Survey, as well as interviews with key advisors to each campaign, to illuminate how media, money, and messages shaped the 2008 election. They explain how both sides work. | ||
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| 650 | 0 | |a Mass media |x Political aspects |z United States. | |
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| 650 | 7 | |a POLITICAL SCIENCE |x Political Process |x Elections. |2 bisacsh | |
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| 700 | 1 | |a Jamieson, Kathleen Hall, |e author. | |
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