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The Obama victory : how media, money, and message shaped the 2008 election /
Barack Obama's stunning victory in the 2008 presidential election will go down as one of the more pivotal in American history. Given America's legacy of racism, how could a relatively untested first-term senator with an African father defeat some of the giants of American politics? In The...
| Clasificación: | Libro Electrónico |
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| Autores principales: | , , |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Oxford ; New York :
Oxford University Press,
2010.
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| Colección: | ACLS Humanities E-Book (Series)
Online access with JISC subscription agreement: ACLS Humanities E-Books. |
| Temas: | |
| Acceso en línea: | Texto completo |
| Sumario: | Barack Obama's stunning victory in the 2008 presidential election will go down as one of the more pivotal in American history. Given America's legacy of racism, how could a relatively untested first-term senator with an African father defeat some of the giants of American politics? In The Obama Victory, Kate Kenski, Bruce Hardy, and Kathleen Hall Jamieson draw upon the best voter data available, The National Annenberg Election Survey, as well as interviews with key advisors to each campaign, to illuminate how media, money, and messages shaped the 2008 election. They explain how both sides work. |
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| Descripción Física: | 1 online resource (viii, 378 pages) : illustrations, map |
| Bibliografía: | Includes bibliographical references and index. |
| ISBN: | 9780199750429 0199750424 |
| Acceso: | Access restricted to Ryerson students, faculty and staff. |