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Information marketing /

In this fully revised second edition of Information Marketing Jenny Rowley explores the impact of globalization, digitization, connectivity and customization in the information marketplace. She introduces a number of new topics and a shift of emphasis which reflect both the changing nature of inform...

Descripción completa

Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Rowley, J. E.
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Aldershot, England ; Burlington, VT : Ashgate, ©2006.
Edición:2nd ed.
Temas:
Acceso en línea:Texto completo
Descripción
Sumario:In this fully revised second edition of Information Marketing Jenny Rowley explores the impact of globalization, digitization, connectivity and customization in the information marketplace. She introduces a number of new topics and a shift of emphasis which reflect both the changing nature of information services and also practical and theoretical perspectives on marketing. This book's unique perspective makes it essential reading for professionals in information services as well as students in information management, library and information studies, business information, marketing, e-commerce.
Descripción Física:1 online resource (xvi, 228 pages) : illustrations
Bibliografía:Includes bibliographical references and index.
ISBN:9780754681540
0754681548
9780754644132
0754644138