Cargando…
Brand society : how brands transform management and lifestyle /
"Think Coca-Cola. Think iPod. Think Nike. Think Google. Each of these names represents a successful product or service but, more importantly, they are all successful brands. Most attempts to explain the role of brands focus on brands either as management tools (managerial perspective) or as sym...
| Clasificación: | Libro Electrónico |
|---|---|
| Autor principal: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Cambridge :
Cambridge University Press,
2010.
|
| Temas: | |
| Acceso en línea: | Texto completo |
MARC
| LEADER | 00000cam a2200000Ii 4500 | ||
|---|---|---|---|
| 001 | EBSCO_ocn647087680 | ||
| 003 | OCoLC | ||
| 005 | 20231017213018.0 | ||
| 006 | m o d | ||
| 007 | cr cnu---auuuu | ||
| 008 | 090901s2010 enk obc 001 0 eng d | ||
| 010 | |z 2009036646 | ||
| 040 | |a MERUC |b eng |e rda |e pn |c MERUC |d NRC |d IDEBK |d N$T |d YDXCP |d E7B |d SNK |d OCLCQ |d OCLCO |d OCLCQ |d CAMBR |d A7U |d OCLCQ |d OCLCF |d DKDLA |d OCLCO |d EBLCP |d AUD |d DEBSZ |d OCLCO |d OCLCQ |d OCLCO |d ESU |d OCLCQ |d OCLCO |d OCLCQ |d OCLCA |d INT |d AU@ |d OCLCO |d OCLCQ |d U3W |d OCLCQ |d UHL |d K6U |d OCLCQ |d UKUSR |d VLY |d UKAHL |d OCLCO |d OCLCQ |d KAT |d OCLCO | ||
| 015 | |a GBA991114 |2 bnb | ||
| 016 | 7 | |z 015371399 |2 Uk | |
| 019 | |a 642205423 |a 647929561 |a 667096276 |a 712989723 |a 742332735 |a 817913639 |a 1113129083 |a 1158405085 |a 1162531034 | ||
| 020 | |a 9780511714481 |q (ebook) | ||
| 020 | |a 0511714483 |q (ebook) | ||
| 020 | |a 9780511712401 |q (electronic bk.) | ||
| 020 | |a 0511712405 |q (electronic bk.) | ||
| 020 | |a 9780511802881 |q (electronic bk.) | ||
| 020 | |a 0511802889 |q (electronic bk.) | ||
| 020 | |a 9780511722554 | ||
| 020 | |a 0511722559 | ||
| 020 | |a 0511715730 | ||
| 020 | |a 9780511715730 | ||
| 020 | |z 9780521898263 |q (hardback) | ||
| 020 | |z 0521898269 |q (hardback) | ||
| 020 | |z 9780521726900 |q (paperback) | ||
| 020 | |z 0521726905 |q (paperback) | ||
| 020 | |a 1107212332 | ||
| 020 | |a 9781107212336 | ||
| 020 | |a 1107714214 | ||
| 020 | |a 9781107714212 | ||
| 020 | |a 1282560697 | ||
| 020 | |a 9781282560697 | ||
| 020 | |a 9786612560699 | ||
| 020 | |a 661256069X | ||
| 020 | |a 0511713231 | ||
| 020 | |a 9780511713231 | ||
| 029 | 1 | |a AU@ |b 000054973456 | |
| 029 | 1 | |a DEBSZ |b 396354467 | |
| 029 | 1 | |a DEBSZ |b 430837747 | |
| 029 | 1 | |a NZ1 |b 13932197 | |
| 029 | 1 | |a AU@ |b 000073144459 | |
| 029 | 1 | |a AU@ |b 000074352776 | |
| 035 | |a (OCoLC)647087680 |z (OCoLC)642205423 |z (OCoLC)647929561 |z (OCoLC)667096276 |z (OCoLC)712989723 |z (OCoLC)742332735 |z (OCoLC)817913639 |z (OCoLC)1113129083 |z (OCoLC)1158405085 |z (OCoLC)1162531034 | ||
| 037 | |a 256069 |b MIL | ||
| 050 | 4 | |a HD69.B7 |b K66 2010 ebook | |
| 072 | 7 | |a BUS |x 002000 |2 bisacsh | |
| 082 | 0 | 4 | |a 658.8/27 |2 22 |
| 084 | |a QP 624 |2 rvk | ||
| 084 | |a QP 630 |2 rvk | ||
| 049 | |a UAMI | ||
| 100 | 1 | |a Kornberger, Martin, |d 1974- |e author. | |
| 245 | 1 | 0 | |a Brand society : |b how brands transform management and lifestyle / |c Martin Kornberger. |
| 246 | 3 | 0 | |a How brands transform management and lifestyle |
| 264 | 1 | |a Cambridge : |b Cambridge University Press, |c 2010. | |
| 300 | |a 1 online resource (xx, 308 pages) | ||
| 336 | |a text |b txt |2 rdacontent | ||
| 337 | |a computer |b c |2 rdamedia | ||
| 338 | |a online resource |b cr |2 rdacarrier | ||
| 505 | 0 | |a Brands and branding -- Introduction: The brand society -- Making sense of brands -- The making of brands -- How brands transform management -- Identity -- Culture -- Innovation -- How brands transform lifestyle -- Politics -- Ethics -- Aesthetics. | |
| 520 | |a "Think Coca-Cola. Think iPod. Think Nike. Think Google. Each of these names represents a successful product or service but, more importantly, they are all successful brands. Most attempts to explain the role of brands focus on brands either as management tools (managerial perspective) or as symptoms of consumerism (sociological perspective). In Brand Society, Martin Kornberger combines these perspectives to show how brands have the power to transform both the organizations that develop them and the lifestyles of the individuals who consume them. This holistic approach shows how brands function as a medium between producers and consumers in a way that is rapidly transforming our economy and society. Using an array of practical case studies from a diverse set of organizations, this book provides a fascinating account of the way in which brands influence the lives of individuals and the organizations they work in"--Provided by publisher. | ||
| 504 | |a Includes bibliographical references (pages 273-291) and index. | ||
| 588 | 0 | |a Print version record. | |
| 546 | |a English. | ||
| 590 | |a eBooks on EBSCOhost |b EBSCO eBook Subscription Academic Collection - Worldwide | ||
| 650 | 0 | |a Brand name products. | |
| 650 | 0 | |a Brand name products |x Management. | |
| 650 | 0 | |a Popular culture. | |
| 650 | 2 | |a Popular Culture | |
| 650 | 6 | |a Produits de marque. | |
| 650 | 6 | |a Produits de marque |x Gestion. | |
| 650 | 6 | |a Culture populaire. | |
| 650 | 7 | |a popular culture. |2 aat | |
| 650 | 7 | |a BUSINESS & ECONOMICS |x Advertising & Promotion. |2 bisacsh | |
| 650 | 7 | |a Brand name products |2 fast | |
| 650 | 7 | |a Brand name products |x Management |2 fast | |
| 650 | 7 | |a Popular culture |2 fast | |
| 650 | 7 | |a Markenartikel |2 gnd | |
| 650 | 7 | |a Markenpolitik |2 gnd | |
| 650 | 7 | |a Lebensstil |2 gnd | |
| 776 | 0 | 8 | |i Print version: |a Kornberger, Martin, 1974- |t Brand society. |d Cambridge ; New York : Cambridge University Press, 2010 |z 9780521898263 |w (DLC) 2009036646 |w (OCoLC)444871788 |
| 856 | 4 | 0 | |u https://ebsco.uam.elogim.com/login.aspx?direct=true&scope=site&db=nlebk&AN=317655 |z Texto completo |
| 938 | |a Askews and Holts Library Services |b ASKH |n AH13432781 | ||
| 938 | |a Askews and Holts Library Services |b ASKH |n AH37561011 | ||
| 938 | |a EBL - Ebook Library |b EBLB |n EBL502466 | ||
| 938 | |a ebrary |b EBRY |n ebr10386978 | ||
| 938 | |a EBSCOhost |b EBSC |n 317655 | ||
| 938 | |a YBP Library Services |b YANK |n 3286340 | ||
| 938 | |a YBP Library Services |b YANK |n 3340201 | ||
| 938 | |a YBP Library Services |b YANK |n 6943794 | ||
| 938 | |a YBP Library Services |b YANK |n 6983072 | ||
| 994 | |a 92 |b IZTAP | ||