Minority influence and innovation : antecedents, processes and consequences /

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Social groups form an important part of our daily lives. Within these groups pressures exist which encourage the individual to comply with the group's viewpoint. This influence, which creates social conformity, is known as 'majority influence' and is the dominant process of social con...

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Bibliographic Details
Call Number:Libro Electrónico
Other Authors: Martin, Robin, 1960-, Hewstone, Miles
Format: Electronic eBook
Language:Inglés
Published: Hove, East Sussex ; New York, NY : Psychology Press, 2010.
Subjects:
Social influence.
Conformity.
Influence (Psychology)
Small groups > Psychological aspects.
Social groups > Psychological aspects.
Minorities.
Majorities.
Social Conformity
Influence sociale.
Conformisme.
Influence (Psychologie)
Petits groupes > Aspect psychologique.
Majorité (Droit constitutionnel)
SOCIAL SCIENCE > General.
Mehrheit
Konformitätszwang
Minderheit
Gruppenverhalten
Einfluss
Verhaltensmodifikation
Gruppe
Sociale beïnvloeding.
Minderheden.
Psychologische aspecten.
Online Access:Texto completo
Table of Contents:
  • pt. 1. Introduction
  • pt. 2. Processes and theoretical issues
  • pt. 3. Factors affecting majority and minority influence
  • pt. 4. Dynamic interplay between majority and minority factions
  • pt. 5. Epilogue.

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