Public relations and communication management in Europe : a nation-by-nation introduction to public relations theory and practice /

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The book challenges the notion that public relations in Europe is no more than a copy of the Anglo-American approach.

Detalles Bibliográficos
Clasificación:Libro Electrónico
Otros Autores: Ruler, Betteke van, 1948-, Verčič, Dejan
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Berlin ; New York : Mouton de Grouter, ©2004.
Colección:Mouton reader.
Temas:
Public relations > Cross-cultural studies.
Public relations > Europe.
Relations publiques > Études transculturelles.
Relations publiques > Europe.
BUSINESS & ECONOMICS > Public Relations.
Public relations
Public relations.
Europe
Cross-cultural studies
Acceso en línea:Texto completo
Descripción
Sumario:The book challenges the notion that public relations in Europe is no more than a copy of the Anglo-American approach.
Descripción Física:1 online resource (xiii, 502 pages)
Bibliografía:Includes bibliographical references.
ISBN:9783110197198
3110197197
1282193759
9781282193758
9786612193750
6612193751

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