Managing corporate social responsibility in action : talking, doing and measuring /

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In this volume, the authors focus on different aspects of managing CSR in action to capture differences between discourse and practice. By examining the question from three angles - talking about CSR, doing CSR and measuring CSR - they attempt to make sense of the difference between practice and rea...

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Détails bibliographiques
Cote:Libro Electrónico
Autres auteurs: Hond, Frank den, Bakker, Frank G. A. de, Neergaard, Peter
Format: Électronique eBook
Langue:Inglés
Publié: Aldershot, Hampshire, England ; Burlington, VT : Ashgate, ©2007.
Collection:Corporate social responsibility series.
Sujets:
Social responsibility of business.
Industrial management.
Entreprises > Responsabilité sociale.
Gestion d'entreprise.
BUSINESS & ECONOMICS > Development > Sustainable Development.
Industrial management
Social responsibility of business
Bedrijfsbeleid.
Sociale verantwoordelijkheid.
Accès en ligne:Texto completo
Table des matières:
  • Introduction to managing corporate social responsibility in action: talking, doing and measuring / Frank den Hond, Frank G.A. de Bakker, Peter Neergaard
  • The making of meaning in the media: the case of corporate social responsibility in the financial times / Helena Buhr, Maria Grafström
  • The commercialization of CSR: consultants selling responsibility / Karolina Windell
  • Tracing the evolution of corporate discourse on corporate social responsibility: a longitudinal, lexicological study / Frank G.A. de Bakker [and others]
  • The bottom line of CSR: a different view / Esben Rahbek Peederson, Peter Neegard
  • Lost in translation: the case of Skandia's 'Ideas for life' / Pauline Göthberg
  • 'What about me?' the importance of understanding the perspective of non-managerial employees in research on corporate citizenship / Elliot Wood
  • Exporting knowledge and values: a discussion of managerial challenges when attempting to diffuse CSR across company and national borders / Eirik J. Irgens, Harald Ness
  • The development of a CSR industry: legitimacy and feasibility as the two pillars of the institutionalization process / Aurélien Acquier, Franck Aggeri
  • Marketing corporate social responsibility in a national context: the case of social rating agencies in France / Philippe Zarlowski
  • Superimpostion or continunity? corporate social responsibility in non-profit organizations / Paolo Rossi
  • Managing corporate social responsibility in action: reconciling rhetorical harmony and practical dissonance / Frank den Hond [and others].

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