The Employer Brand : Keeping Faith with the Deal.

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Employer branding is a complex process that involves internal and external customers, marketing and human resource professionals. Helen Rosethorn's book puts the whole topic into context, explores some of the shortcomings of employer branding initiatives to date and provides a practical guide t...

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Détails bibliographiques
Cote:Libro Electrónico
Auteur principal: Rosethorn, Helen
Autres auteurs: Group, Members of Bernard Hodes
Format: Électronique eBook
Langue:Inglés
Publié: Farnham : Ashgate Pub., 2009.
Sujets:
Employee retention.
Human capital > Management.
Corporate culture.
Organizational behavior.
Personnel management.
Organizational Culture
Personnel Management
Personnel > Rétention.
Culture organisationnelle.
Comportement organisationnel.
Personnel > Direction.
BUSINESS & ECONOMICS > Human Resources & Personnel Management.
BUSINESS & ECONOMICS > Workplace Culture.
Corporate culture
Employee retention
Human capital > Management
Organizational behavior
Personnel management
Accès en ligne:Texto completo
Table des matières:
  • Cover; Contents; List of Figures; List of Tables; Acknowledgements; About the Author; About the Contributors; Foreword; Preface; PART I The development of the deal; PART II The deal in practice; PART III Striking the right deal; Index.

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