The Employer Brand : Keeping Faith with the Deal.

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Employer branding is a complex process that involves internal and external customers, marketing and human resource professionals. Helen Rosethorn's book puts the whole topic into context, explores some of the shortcomings of employer branding initiatives to date and provides a practical guide t...

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Bibliographic Details
Call Number:Libro Electrónico
Main Author: Rosethorn, Helen
Other Authors: Group, Members of Bernard Hodes
Format: Electronic eBook
Language:Inglés
Published: Farnham : Ashgate Pub., 2009.
Subjects:
Employee retention.
Human capital > Management.
Corporate culture.
Organizational behavior.
Personnel management.
Organizational Culture
Personnel Management
Personnel > Rétention.
Culture organisationnelle.
Comportement organisationnel.
Personnel > Direction.
BUSINESS & ECONOMICS > Human Resources & Personnel Management.
BUSINESS & ECONOMICS > Workplace Culture.
Corporate culture
Employee retention
Human capital > Management
Organizational behavior
Personnel management
Online Access:Texto completo
Table of Contents:
  • Cover; Contents; List of Figures; List of Tables; Acknowledgements; About the Author; About the Contributors; Foreword; Preface; PART I The development of the deal; PART II The deal in practice; PART III Striking the right deal; Index.

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