Marketing methods to improve company strategy : applied tools and frameworks to improve a company's competitiveness using a network approach /

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Consolidates over 10 years of academic research and consulting activities developed by the authors. This title is suitable for students of Business Administration and practitioners seeking fresh methods to implement to increase their productivity.

Bibliographic Details
Call Number:Libro Electrónico
Main Author: Neves, Marcos Fava
Other Authors: Castro, Luciano Thomé e., Cônsoli, Matheus Alberto
Format: Electronic eBook
Language:Inglés
Published: New York : Routledge, 2010.
Subjects:
Strategic planning.
Industrial management.
Marketing.
Competition.
Marketing
Planification stratégique.
Gestion d'entreprise.
marketing.
BUSINESS & ECONOMICS > Green Business.
Online Access:Texto completo
Table of Contents:
  • How to describe the company as an integrated network
  • How to make a strategic marketing plan using a collaborative network approach
  • How to build competitive advantage through a marketing channel plan
  • How to analyze channel value capture
  • How to build and review marketing and network contracts
  • How to build competitive advantage through sales force planning
  • How to strategically build joint ventures
  • A method for building competitive advantage via marketing channels incentives
  • Identifying key success factors to develop market-driven strategies.

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