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Creativity in product innovation /

"Creativity in Product Innovation describes a remarkable new technique for improving the creativity process in product design. Certain "regularities" in product development are identifiable, objectively verifiable and consistent for almost any kind of product. These regularities are d...

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Bibliographic Details
Call Number:Libro Electrónico
Main Author: Goldenberg, Jacob, 1962-
Other Authors: Mazursky, David, 1954-
Format: Electronic eBook
Language:Inglés
Published: Cambridge, U.K. ; New York : Cambridge University Press, ©2002.
Subjects:
Online Access:Texto completo

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