Bite-sized marketing : realistic solutions for the overworked librarian /

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Filled with contemporary marketing ideas, and structured to quickly impart simple and cost-effective ideas for marketing your library.

Détails bibliographiques
Cote:Libro Electrónico
Auteur principal: Dowd, Nancy, 1956-
Autres auteurs: Evangeliste, Mary, Silberman, Jonathan, 1982-
Format: Électronique eBook
Langue:Inglés
Publié: Chicago : American Library Association, 2010.
Sujets:
Libraries > Marketing.
Libraries > Public relations.
Bibliothèques > Relations publiques.
LANGUAGE ARTS & DISCIPLINES > Library & Information Science > General.
Libraries > Marketing
Libraries > Public relations
Öffentlichkeitsarbeit
Marketing
Bibliothek
Bibliotheken.
Marketing.
Accès en ligne:Texto completo
Table des matières:
  • Word-of-mouth marketing
  • Bring your library to life with a story
  • How to market electronic resources
  • Public relations 101
  • Outreach
  • Advocacy
  • The new marketing tools
  • Design
  • Branding
  • Marketing best practices.

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