The mobile marketing handbook : a step-by-step guide to creating dynamic mobile marketing campaigns /

Bibliographic Details
Call Number:Libro Electrónico
Main Author: Dushinski, Kim, 1966-
Other Authors: Marriott, Laura
Format: Electronic eBook
Language:Inglés
Published: Medford, N.J. : CyberAge Books/Information Today, ©2009.
Subjects:
Telemarketing.
Cell phones.
Télémarketing.
BUSINESS & ECONOMICS > Marketing > Telemarketing.
BUSINESS & ECONOMICS > Marketing > Multilevel.
BUSINESS & ECONOMICS > Mail Order.
BUSINESS & ECONOMICS > Marketing > Direct.
BUSINESS & ECONOMICS > E-Commerce > Internet Marketing.
Commerce.
Marketing & Sales.
Business & Economics.
Online Access:Texto completo
Table of Contents:
  • The basics and the big picture
  • Five steps to creating a dynamic mobile marketing campaign
  • Legal issues and implications of mobile marketing
  • Launching your campaign
  • Marketing your mobile campaign
  • Tracking your results
  • Voice
  • Text message campaigns
  • Creating a mobile web presence
  • Mobile web promotion strategies
  • Social networking and mobile campaigns
  • Proximity marketing
  • More mobile methods
  • Afterword: Moving ahead in mobile.

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