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Statistical modeling for management /
Bringing to life the most widely used quantitative measurements and statistical techniques in marketing, this text is packed with user-friendly descriptions, examples and study applications.
| Clasificación: | Libro Electrónico |
|---|---|
| Autores principales: | , |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Los Angeles :
SAGE,
2008.
|
| Colección: | Online access: SAGE SAGE Research Methods Core.
|
| Temas: | |
| Acceso en línea: | Texto completo |
MARC
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| 100 | 1 | |a Hutcheson, Graeme D., |e author. | |
| 245 | 1 | 0 | |a Statistical modeling for management / |c Graeme D. Hutcheson and Luiz Moutinho. |
| 264 | 1 | |a Los Angeles : |b SAGE, |c 2008. | |
| 300 | |a 1 online resource (xviii, 235 pages) : |b illustrations | ||
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| 504 | |a Includes bibliographical references (pages 223-230) and index. | ||
| 588 | 0 | |a Print version record. | |
| 520 | 8 | |a Bringing to life the most widely used quantitative measurements and statistical techniques in marketing, this text is packed with user-friendly descriptions, examples and study applications. | |
| 505 | 0 | 0 | |g Machine generated contents note: |g 1. |t Measurement Scales -- |g 2. |t Modeling Continuous Data -- |g 3. |t Modeling Dichotomous Data -- |g 4. |t Modeling Ordered Data -- |g 5. |t Modeling Unordered Data -- |g 6. |t Neural Networks -- |g 7. |t Approximate Algorithms for Management Problems -- |g 8. |t Other Statistical, Mathematical and Co-pattern Modeling Techniques. |
| 590 | |a eBooks on EBSCOhost |b EBSCO eBook Subscription Academic Collection - Worldwide | ||
| 650 | 0 | |a Marketing |x Mathematical models. | |
| 650 | 0 | |a Marketing |x Statistical methods. | |
| 650 | 6 | |a Marketing |x Modèles mathématiques. | |
| 650 | 6 | |a Marketing |x Méthodes statistiques. | |
| 650 | 7 | |a BUSINESS & ECONOMICS |x Marketing |x General. |2 bisacsh | |
| 650 | 7 | |a BUSINESS & ECONOMICS |x Distribution. |2 bisacsh | |
| 650 | 7 | |a Marketing |x Mathematical models |2 fast | |
| 650 | 7 | |a Marketing |x Statistical methods |2 fast | |
| 655 | 4 | |a Computer network resources. | |
| 700 | 1 | |a Moutinho, Luiz, |e author. | |
| 776 | 0 | 8 | |i Print version: |a Hutcheson, Graeme D. |t Statistical modeling for management. |d Los Angeles : SAGE, 2008 |z 9780761970118 |z 0761970118 |w (DLC) 2007931607 |w (OCoLC)71165778 |
| 830 | 0 | |a Online access: SAGE SAGE Research Methods Core. | |
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