Sales and distribution management : an Indian perspective /

Though India has become a lucrative market for various companies, the unique characteristics of its market throw up a variety of challenges. Sales and Distribution Management:. An Indian Perspective aims to understand these challenges. Building on an understanding of the consumer decision process, t...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Venugopal, Pingali, 1958-
Formato: Electrónico eBook
Idioma:Inglés
Publicado: New Delhi, India : Thousand Oaks, Calif. : Response Books ; Sage Publications, 2008.
Temas:
Sales management > India > Management.
Physical distribution of goods > India > Management.
Marketing channels > India > Management.
Ventes > Gestion > Inde.
Distribution (Économie politique) > Inde > Gestion.
Circuits de distribution > Inde > Gestion.
BUSINESS & ECONOMICS > Sales & Selling > Management.
Marketing channels > Management.
Physical distribution of goods > Management.
India.
Acceso en línea:Texto completo
Descripción
Sumario:Though India has become a lucrative market for various companies, the unique characteristics of its market throw up a variety of challenges. Sales and Distribution Management:. An Indian Perspective aims to understand these challenges. Building on an understanding of the consumer decision process, the book defines the roles of marketing and selling strategies. Secondly adopting a customer-centric approach to sales and distribution management, the book deals with making strategic decisions keeping the end consumer in mind and making operational decisions.
Descripción Física:1 online resource (330 pages) : illustrations
Bibliografía:Includes bibliographical references (pages 311-315) and indexes.
ISBN:9788132100447
8132100441

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