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|a UAMI
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|a Derné, Steve,
|d 1960-
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|a Globalization on the ground :
|b media and the transformation of culture, class, and gender in India /
|c Steve Derné.
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|a Los Angeles, Calif. :
|b Sage,
|c 2008.
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|a 1 online resource (243 pages)
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|a Includes bibliographical references (pages 219-231) and index.
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|a Introduction -- Culture, structure and psyche : a theory of culture and its implications for understanding globalization and cultural change -- Making the transnational middle-class in India -- Cultural continuities and active resistance : globalization, the reconstitution of gender arrangements, and the making of the Indian middle class -- Changing cultural orientations -- Globalizing gender culture -- Conclusion.
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|a Unlike élite middle-class Indians, ordinary Indian men are selective in their acceptance of new meanings introduced by cultural globalization. In Globalization on the Ground: Media and the Transformation of Culture, Class, and Gender in India, Steve Derné argues that the effects of globalization on existing cultural values differ among social groups. The non-élite middle class in India, for whom globalization has brought little change in economic position and opportunities, has resisted changes to existing ideas about family, marriage, and gender relations.
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|a Print version record.
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|3 Use copy
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|a Electronic reproduction.
|b [Place of publication not identified] :
|c HathiTrust Digital Library,
|d 2010.
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|a Master and use copy. Digital master created according to Benchmark for Faithful Digital Reproductions of Monographs and Serials, Version 1. Digital Library Federation, December 2002.
|u http://purl.oclc.org/DLF/benchrepro0212
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|a digitized
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|a eBooks on EBSCOhost
|b EBSCO eBook Subscription Academic Collection - Worldwide
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|a Middle class men
|z India
|x Attitudes.
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|a Middle class
|z India
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|a Middle class
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|a Sociology, Urban
|z India.
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|a Hommes de la classe moyenne
|z Inde
|x Attitudes.
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|a Sociologie urbaine
|z Inde.
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|a SOCIAL SCIENCE
|x Gender Studies.
|2 bisacsh
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|a Middle class.
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|a Middle class
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|a Sociology, Urban.
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|a India.
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|i Print version:
|a Derné, Steve.
|t Globalization on the ground.
|d Los Angeles, Calif. : Sage, 2008
|z 9788178298269
|w (DLC) 2008015636
|w (OCoLC)224443377
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