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Business development in licensed retailing : a unit manager's guide /
'Business Development in Licensed Retailing: a unit manager's guide' details the indispensable skills and techniques needed to manage units within licensed retail organisations in a flexible and entrepreneurial manner. This book: Forms the basis of a complete course for a unit manager...
| Clasificación: | Libro Electrónico |
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| Autor principal: | |
| Otros Autores: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Oxford :
Butterworth-Heinemann,
2003.
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| Colección: | Hospitality, leisure, and tourism series.
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| Temas: | |
| Acceso en línea: | Texto completo |
| Sumario: | 'Business Development in Licensed Retailing: a unit manager's guide' details the indispensable skills and techniques needed to manage units within licensed retail organisations in a flexible and entrepreneurial manner. This book: Forms the basis of a complete course for a unit manager's development. Provides an overview of the range of skills needed for effective unit management. Supports the development of techniques with examples from existing best practice and case examples from companies such as JD Wetherspoon's, TGI Fridays and McDonald's amongst others. Business Development in Licensed Retailing considers the functional management techniques required at unit management level, covering recruitment, human resource management, operations, service quality and customer relations, financial measurement and analysis, promotions and strategic planning. The analysis systematically provides all the practical know-how you need to produce of a comprehensive business plan for your unit. Ending with a comprehensive case study that demonstrates all the aspects of business development working in a real-life scenario, the text is ideally suited for lecturers and management development personnel to use as a learning resource through which readers can apply the principles and techniques outlined. A practical guide to managing units in licensed retail Case studies from Wetherspoons, Scottish and Newcastle, Whitbread and Yates', amongst others, put the theory into practice. |
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| Descripción Física: | 1 online resource (xviii, 325 pages) : illustrations |
| Bibliografía: | Includes bibliographical references and index. |
| ISBN: | 9780750653343 0750653345 9781429483872 1429483873 0080494188 9780080494180 9781136423840 1136423842 9781136423796 1136423796 9781136423833 1136423834 9781138175518 113817551X 1281013765 9781281013767 9786611013769 6611013768 |