Branding New York : how a city in crisis was sold to the world /

Branding New York traces the rise of New York City as a brand and the resultant transformation of urban politics and public life. It shows that the branding of New York was not simply a marketing tool; rather it was a political strategy.

Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Greenberg, Miriam
Formato: Electrónico eBook
Idioma:Inglés
Publicado: New York : Routledge, 2009.
Colección:Cultural spaces series.
Temas:
Corrective advertising > New York (State) > New York.
Advocacy advertising > New York (State) > New York.
Mass media and business > New York (State) > New York.
Public relations > New York (State) > New York.
Contre-publicité > New York (État) > New York.
Publicité-plaidoyer > New York (État) > New York.
Médias et affaires > New York (État) > New York.
Relations publiques > New York (État) > New York.
BUSINESS & ECONOMICS > Advertising & Promotion.
Advocacy advertising
Corrective advertising
Mass media and business
Press coverage
Public relations
Citymarketing.
Beeldvorming.
Public relations.
New York (N.Y.) > Press coverage.
New York (State) > New York
New York (stad)
Acceso en línea:Texto completo
Tabla de Contenidos:
  • Prologue: from the standpoint of the out-of-towner
  • Branding and the neoliberal city
  • It's a small world after all: image crisis and the end of New York City boosterism
  • Style and power: the common sense of New York magazine
  • Selling the city in crisis: corporate exodus and the Big Apple campaign
  • Welcome to Fear City
  • From Big Apple to the Summer of Sam
  • Purging New York through I [heart symbol] NY
  • New York City as a symbol of neoliberalism
  • Epilogue: re-branding the wounded city.

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