Marketing the e-Business.

Show other versions (1)

How to improve marketing effectiveness through electronic means. Looks at the main marketing themes (product, price, promotion, place) and the bigger 'e' considerations, for example legislation, data protection and ethics.

Bibliographic Details
Call Number:Libro Electrónico
Main Author: Harris, Lisa
Other Authors: Dennis, Charles
Format: Electronic eBook
Language:Inglés
Published: London : Routledge, 2002.
Series:Routledge e-business series.
Subjects:
Internet marketing.
Electronic commerce.
Marketing sur Internet.
Commerce électronique.
BUSINESS & ECONOMICS > International > Marketing.
BUSINESS & ECONOMICS > Marketing > Multilevel.
BUSINESS & ECONOMICS > Exports & Imports.
Marketing.
E-business.
Online Access:Texto completo

Internet

Texto completo

Items no disponibles

Holdings details from

Similar Items